As we roll more customers into our beta program, it’s evident that publishers are bursting with questions that only web-wide visibility can answer. Here are some of the top ones we’ve heard and plan to deliver:

- More accurate read of your content’s reach. Attributor will provide a comprehensive analysis of your content’s web-wide reach by going beyond link-tracking and including all matches where significant excerpts of your content are re-used within html pages.

- Trend Analysis for all your content, not just the top tier. From a single screen, you will be able to monitor the re-use of all your content. If you create multiple types of content (e.g. sports, entertainment, etc) you can rank each category against each other. Test and measure the impact of editorial changes across the Internet.

- More granularity of how your content is being re-used: Not all re-use is alike. Attributor will allow you to generate meaningful insights by analyzing re-use within various segments including:

• Licensed or unauthorized use: Which licensees are using your content actively? Who is going beyond the license scope? Which licensees are not using it at all? How can you package licenses more attractively?
• Commercial or non-commercial use: What type of content or which authors are getting consistently re-used commercially and generating downstream value?
• Search Engine Placement: Which sites are copying your content with a higher search engine ranking than you?

- Insights that span across all media types: Attributor will help you understand the audience lift by adding additional media to your content, including videos, podcasts and images? Which headline and which photo spread the furthest? What is the impact of adding a photo or image to content across licensees and the rest of the web?

That’s just a few - tell us what insights you’re seeking. We’re listening!

As you steer your media businesses towards an increasingly digital future, you’re going to need tools to help maximize your digital media profit. Here’s how Attributor can help across the organization:

Sales: Increase revenue by quantifying use by your licensees, identifying areas where the current license scope needs to be brought up to date, and identifying new license prospects.
Marketing and Editorial: Drive more page views by tailoring your content to appeal to a wide audience - including blogs, search engines and other third party sites.
Legal: Remove unauthorized content from search engine results, and reduce costs by automating removal notices and evidentiary support.
Business Development: Gain leverage with your strategic distribution partners through full visibility of re-use.

We’re excited to have the Associated Press as our first customer and look forward to providing publishers of all sizes and media types with the infrastructure required to succeed in a digital future.