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Archive for July, 2008

Looking for backlinks? Sign up for our free beta.

We’ve stated our philosophy about links vs takedowns, spoken about the link opportunity for top bloggers and quoted famous SEOs.

We’ve done everything but open it up to SEOs . . . until now!

We’re excited to announce a free beta test of Attributor for SEOs looking to build links. Find more information and sign up here. To save a trip to our FAQ, here are some answers.

Is it really free?
Yes, no cost to you. All we want is your feedback.

Why are you opening this up to SEOs?
We believe in the link economy and can’t think of a better group to help us improve our service.

Does Attributor guarantee links?
No and anyone using our service to obtain paid links will be politely asked to leave. What Attributor will do is automate your backlink prospecting and track your success.

Do you only find PR7 and above sites?
We wish. Last month, Attributor identified 25,000 link opportunities with a PR5 or better. With your help, we’ll improve this number and deliver the right link candidates for you.

Is your vision to be a SEO service?
Our customers consist of many large publishers including folks who are using us for Link Building. We will soon be providing services for all types and sizes of publishers, including bloggers.

What are you waiting for? Go get some links.

Blog linking is about search traffic not referrals

Louis Gray analyzed his referral traffic trends, saw that blogs were delivering a declining percentage of traffic to his site and came to the conclusion that blog linking is less important than it used to be; instead he argues that social media sites are increasing in importance.

While I agree with the ultimate conclusion that waiting for Scoble or Mashable links is a flawed strategy, Louis’s statement of links being less important is way off-base. Links are an online currency and a key driver of your search engine ranking – a statement backed up by experts such as Debra Mastaler and Jeff Jarvis – and no one can claim that search traffic’s importance.

If Louis is like other top blog sites we’ve analyzed, he’s missing a huge link and traffic opportunity. In the month of June, we loaded the publicly available RSS feeds for several top blog sites into our service to analyze how much re-use was occurring, and more importantly for this discussion, the percentage of re-use that did not link back.

As you can see from the figure below, many of the top blog sites are leaving (link) money on the table.

June Unlinked Matches for Top Blog Sites

Louis (and anyone else), let us help you increase your blog link traffic by giving you a web-wide view of your link opportunities and the tools to secure them.