As a product manager for Del Monte Foods, I found “Place” or distribution the most frustrating of the 4 P’s - it took millions of dollars and several months to get my product on the grocery store shelf. And once it was there, I had limited visibility into what happened once it left the warehouse - forcing me to make major decisions based on fuzzy data points.

If you are publishing content, the Internet has eliminated the barriers to get in front of users. However, you lack insight into what happens to your content after it leaves your site, and, more importantly, you lose control over monetization.

Steve Rubel describes it as the “Cut and Paste Web” and offers three strategies for thriving. Increasingly, we’re finding that publishers view their copied content as an opportunity to extend their brand and drive traffic back to their site. On the other hand, when controlled distribution is mission critical, it’s easy to empathize with publishers who view copied content as a problem.

Whether you view copied content as a problem or an opportunity, the Internet is too important a distribution channel in which to be blind. This is where Attributor can help. We’re excited to be enabling leaders like Reuters and the Associated Press to forge ahead with their digital strategies, and we’d like to help you too.

‘Publish with Confidence’ is much more than our tagline - it represents Attributor’s commitment to provide you with the transparency and accountability to unlock new ways for your content to reach new audiences.

A legal process alone won’t give publishers meaningful visibility or control over how their content is re-used. Technology to manage content use needs to catch up with recent innovations in syndication, navigation and monetization of content. Our platform empowers you to define appropriate use of your content and manage its use as you see fit - across the Internet.

For example. you can permit widespread distribution on one particular story or photo for promotional value. For another set of content you can allow it to appear only on your site - unless you collect a licensing fee or revenue share. Either way, Attributor puts the decision in your hands.

But you can’t manage what you don’t understand.

That’s why we will continuously monitor the web for re-use and display the results how you’d like to see them: How much of your work has been copied? Is someone else making money off of it? Did they link back to your site? So you can make better decisions.

We believe the above approach is a prerequisite for the online content economy to reach its immense potential. We are focused on fully supporting your motivations for creating valuable content, and, of course, being able to publish with confidence.

Let us know if you have other ideas on how we can help you reach your goals.