July 11^th marked the 3^rd annual global “Fair Use” day – an event created to raise awareness of copyright issues, particularly the legal use of copyrighted material. Because there are few objective ways to classify “Fair Use” online, the Fair Use day fanfare was minimal. The 7-11 free slurpee giveaway didn’t help either.

We’re working hard to bring objectivity to this discussion by showing all content re-use in the context of % of the original copied, whether advertising is present, and whether the publisher-defined attribution rules are followed.

In our view, visibility + objectivity = smarter decisions, increased opportunity and a more functional online content economy.

Here’s to a much more objective Fair Use debate the rest of the year and more free slurpees.