Comments on: Google Ad Server share now at 57%. Microhoo less than 15% market share. http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/ Just another WordPress site Thu, 10 Jun 2010 11:48:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: News of the Day | in.media | online advertising news, trends & industry talk http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-68 News of the Day | in.media | online advertising news, trends & industry talk Mon, 10 May 2010 13:32:21 +0000 http://www.attributor.com/blog/?p=118#comment-68 [...] Share Drops By Half; Google DoubleClick Dominate Market More than a year has passed since our last Ad Server Share report, so we thought it was time to reexamine the prominence of various ad servers in the market. [...] [...] Share Drops By Half; Google DoubleClick Dominate Market More than a year has passed since our last Ad Server Share report, so we thought it was time to reexamine the prominence of various ad servers in the market. [...]

]]> By: Google Buzz: Economic Surveillance - Buzz Off! The Problem of Online Surveillance and the Need for an Alternative Interne | Christian Fuchs http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-67 Google Buzz: Economic Surveillance - Buzz Off! The Problem of Online Surveillance and the Need for an Alternative Interne | Christian Fuchs Mon, 15 Feb 2010 00:56:36 +0000 http://www.attributor.com/blog/?p=118#comment-67 [...] users are not symmetric. In December 2008, Google controlled 57% of the online advertising market (http://www.attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share, accessed on February 15, 2010). A Google monopoly in online advertising poses several threats (for [...] [...] users are not symmetric. In December 2008, Google controlled 57% of the online advertising market (http://www.attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share, accessed on February 15, 2010). A Google monopoly in online advertising poses several threats (for [...]

]]> By: Est-ce qu’on devrait investir en Google Adwords? @Economie Numerique – Blogue du cours http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-66 Est-ce qu’on devrait investir en Google Adwords? @Economie Numerique – Blogue du cours Fri, 02 Oct 2009 06:04:44 +0000 http://www.attributor.com/blog/?p=118#comment-66 [...] 3/Atributtor.com [...] [...] 3/Atributtor.com [...]

]]> By: Rich http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-65 Rich Fri, 20 Feb 2009 19:49:50 +0000 http://www.attributor.com/blog/?p=118#comment-65 I'd be happy to discuss the methodology in more detail - we've done with all the major ad servers listed in the report. You can reach me at rich@attributor.com. I don't believe the email you used to register to comment is valid. As for the "largest" ad servers, we've aggregated by company as noted above (e.g. Atlas is included in Microsoft results) and only reported on the top 8. We have the details for all the others. I’d be happy to discuss the methodology in more detail – we’ve done with all the major ad servers listed in the report.

You can reach me at rich@attributor.com. I don’t believe the email you used to register to comment is valid.

As for the “largest” ad servers, we’ve aggregated by company as noted above (e.g. Atlas is included in Microsoft results) and only reported on the top 8. We have the details for all the others.

]]> By: Ad Server http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-64 Ad Server Fri, 20 Feb 2009 19:38:53 +0000 http://www.attributor.com/blog/?p=118#comment-64 Actually what you are capturing is the in page ad server code - the final player. Not the delivery technologies behind the impression. This is a completely inaccurate report. These are not ad servers these are ad networks and optimization / analytic code. Sorry guys but you're process is flawed and not accurate. You need to change the terminology to better fit the report - in page ad deliver partnerships or ???. Calling them ad servers is just wrong. Where are the largest ad servers on this list? You are missing OAS ADTECH Yieldmanager ATLAS Actually what you are capturing is the in page ad server code – the final player. Not the delivery technologies behind the impression. This is a completely inaccurate report. These are not ad servers these are ad networks and optimization / analytic code.

Sorry guys but you’re process is flawed and not accurate. You need to change the terminology to better fit the report – in page ad deliver partnerships or ???.

Calling them ad servers is just wrong.
Where are the largest ad servers on this list? You are missing

OAS
ADTECH
Yieldmanager
ATLAS

]]> By: Rich http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-63 Rich Fri, 20 Feb 2009 17:00:54 +0000 http://www.attributor.com/blog/?p=118#comment-63 @AdServer We're very aware of the fact that there can be multiple ad servers and are pretty clear in our methodology on what we are reporting; for each page that we crawl, we capture all the ad server code(s) found on the page. @AdServer

We’re very aware of the fact that there can be multiple ad servers and are pretty clear in our methodology on what we are reporting; for each page that we crawl, we capture all the ad server code(s) found on the page.

]]> By: Ad Server http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-62 Ad Server Fri, 20 Feb 2009 16:47:08 +0000 http://www.attributor.com/blog/?p=118#comment-62 This should be ads served not Ad Servers - a very serious and flawed analysis. There in each delivery there could be multiple ad servers. I am surprised that you dont know this or understand this very basic distinction. This should be ads served not Ad Servers – a very serious and flawed analysis. There in each delivery there could be multiple ad servers.
I am surprised that you dont know this or understand this very basic distinction.

]]> By: GOALLOVER | REVENUE SCIENCE CEO - JEFF HIRSCH http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-61 GOALLOVER | REVENUE SCIENCE CEO - JEFF HIRSCH Fri, 20 Feb 2009 09:33:03 +0000 http://www.attributor.com/blog/?p=118#comment-61 [...] because I am surprised a competitor would share their architecture with you. A recent report by Attributor (www.attributor.com) showed us as the #4 adserver in the world reaching over 385 million unique [...] [...] because I am surprised a competitor would share their architecture with you. A recent report by Attributor (www.attributor.com) showed us as the #4 adserver in the world reaching over 385 million unique [...]

]]> By: SEO Costa Rica » Blog Archive » Google: Closing the Loop on Content, Advertising, & Commerce http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-60 SEO Costa Rica » Blog Archive » Google: Closing the Loop on Content, Advertising, & Commerce Sun, 01 Feb 2009 10:45:41 +0000 http://www.attributor.com/blog/?p=118#comment-60 [...] growing depth gives it a huge network advantage. More advertisers = more relevant ads = higher monetization with better user experience & more [...] [...] growing depth gives it a huge network advantage. More advertisers = more relevant ads = higher monetization with better user experience & more [...]

]]> By: Econs.net Blog » Google: Closing the Loop on Content, Advertising, & Commerce http://attributor.com/blog/google-ad-server-share-now-at-57-microhoo-less-than-15-market-share/#comment-59 Econs.net Blog » Google: Closing the Loop on Content, Advertising, & Commerce Fri, 16 Jan 2009 11:07:39 +0000 http://www.attributor.com/blog/?p=118#comment-59 [...] growing depth gives it a huge network advantage. More advertisers = more relevant ads = higher monetization with better user experience & more [...] [...] growing depth gives it a huge network advantage. More advertisers = more relevant ads = higher monetization with better user experience & more [...]

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