We often get asked, “Do you really find everything across the Web?” In the past, our response included phrases like “Google parity”, “We find the matches that matter” with reference to examples where customers like Reuters have gained business intelligence or new monetization opportunities.

Today, our crawling team published the following nugget: Attributor now crawls over 10,000 English speaking news sites – leapfrogging Google News, the industry standard.

Clearly Google has a different monetization objectives and customer set, but that is precisely the point: Everyone at Attributor is hell-bent on providing visibility of how, where and when your content is being re-used. The search engines are not.

Are we high-fiving each other? No, but our customers are happy to be find new content monetization opportunities every day. Having Web-wide visibility and the tools to shape your content distribution helps answer questions like

• Who is using my content that should be paying for it?
• How are my licensees using my content?
• Which top ranking blogs should be linking to my site?
• Who is stealing my content and ranking higher than me in search engines?
• What are my largest, untapped content syndication opportunities?

What questions do you need to answer?