Jeff Jarvis paints a clear picture on how news publishers should implement a distributed content strategy. It’s smart stuff, but the options present dizzying implications for the rest of your business. Still, you don’t want to be the AOL of the Internet access business holding on to a increasingly small set of users until you are irrelevant in the category.

So, if you were CEO, what would you do?

• Would you implement full RSS feeds for all your content?

• Partner with a company like Pluck to integrate social media into your site?

• Tear down the subscription wall to reach your best content?

• Expand your licensing team to boost revenue?

• Make it easy for your readers to mash up and share your content?

Any one of these strategies can help you succeed online. But which one and how do you measure success?

Without Web-wide visibility of your content and the tools to implement and refine your strategy, you’ll be gambling at best.