Here are some updated numbers on the spread of content lifted from Harry Potter and the Deathly Hallows

• We found 574 unique pages duplicating the spoiler content. New sites are coming in at a rate of ~20 per hour.
• The duplication is spread over 27 countries including the United States, Russia, the Netherlands, UK, China, Germany, Italy, Germany, Poland, British Virgin Islands, Argentina, Hungary, Brazil, Croatia, Samoa, Spain, Columbia, Singapore, Malaysia, Philippines, Peru, Mexico, Australia, Vietnam, Canada, Czech Republic, Indonesia and the Ukraine.
• Harry Potter fan sites represent ~10% of the duplication, indicating that many fans don’t want to know the ending before they buy the book; instead matches are primarily “splogger” sites–these are sites that place ads around the lifted content and game the search engines to appear high in search rankings. This enables them to profit from the increased Harry Potter search activity.

5PM Update

• There are now 708 pages duplicating the Harry Potter and the Deathly Hallows spoiler content. Many sites that appeared on our list in the first 12 hours have taken down the spoiler content; however, new sites are popping up at a faster rate. Attributor keeps a cached copy of all matches, and we will tally the gross match number in a future post.
• 9% of the sites duplicating the spoiler content are Harry Potter fan sites.
• 559 (79%) of the sites have ads on their pages.
• Most of the duplication is verbatim. The percentage copied across all domains is >80%
• Over the last 24 hours, duplication on Chinese sites has grown the fastest.

More info to come, including a thorough “post-game” analysis of what Attributor found.