If you’re a publisher, the recent months have not been kind.  Large brand advertisers are pulling back on their spending, and depending on which analyst is talking Internet advertising has either slowed or started to decline.

Logically, publishers are hunkering down and looking for ways to incrementally boost the audience and cpms from their own sites.

We can help you achieve revenue growth by tapping into the audience that is already viewing your virally syndicated articles on other sites.   For the first time, publishers can quantify their off-site audience and, by identifying how your content is monetized,  access an incremental revenue stream that averaged over $150,000 annually for each publisher in our study.

See below for our key findings – for a full copy of the study including FAQs on the methodology, please download the .pdf

What we did:

• Loaded the full feeds from over 100 publisher sites across a variety of content categories.
• Found web-wide reuse across 30 Billion pages during Sept. ‘08, discarding identifiable licensed copies.
• Eliminated any pages in which the reuse was less than 50% and less than 125 words of the original article.
• Calculated the off-site page view opportunity using estimate data provided by Compete.com.
• Calculated the audience multiplier for each publisher site and for 10 top categories.  This is the audience opportunity. expressed as a multiple of the page views on the destination site.

What we found:

• Across all sites in the study, publishers have an untapped off-site audience that is nearly 1.5 times the size of the audience that visits their destination site
• While each category has incremental opportunity, the auto and travel content categories have the largest off-site audience.
• Using a cpm of $1, 42 percent of publishers studied are missing out on up to $50k in annual ad revenue; 33 percent are missing out on up to $250k in annual ad revenue and 25 percent are missing out on more than $250k in annual ad revenue from off-site content.

Want to find out your TrueAudience™?

It’s very simple (and free).  Fill out a short form. One of our team members will contact you for your RSS feed and a list of licensees after which Attributor does all the work. You can expect to receive your free report in about a week.