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Reuters Chooses Attributor to Track Use of its Content Across the Internet
Attributor to Provide Web-Wide Visibility and Usage Analysis for Reuters’ Content Online
Sept 17, 2007
REDWOOD CITY, Calif. – September 17, 2007 – Attributor Corporation, provider of the world’s first Web-wide content monitoring and analysis platform, announced today that Reuters has chosen Attributor technology to enhance Reuters’ next-generation news and information delivery.
Attributor will fingerprint original Reuters’ content and continuously monitor billions of pages on the Web, providing real time usage analysis as its content is distributed across the Internet. The agreement enables Reuters to pursue new online content syndication opportunities, protect the value of its original content investment and offer increasingly focused products to the market and its customers.
“Social media and self-publishing are driving content to be cut and pasted all over the Web – empowering publishers to pursue new distribution and monetization strategies,” said Jim Brock, Attributor's CEO. “Reuters is a leader in digital content syndication. Our agreement underscores the need for publishers to have visibility into how and where their content moves across the Internet.”
“Attributor’s technology gives us the critical business intelligence to pursue new opportunities for licensing and use of original content,” said Ric Camacho, Vice President, Digital Syndication at Reuters. “This agreement is part of Reuters strategy of innovation as we continue to develop next-generation digital news syndication.”
The announcement builds on Attributor’s momentum with companies that seek to aggressively publish their content online and need improved visibility into the vast implications of content re-usage. Distribution and syndication models need to adapt to an environment in which social media is driving attention and traffic.
About Reuters
Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through Reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters’ revenues were £2.6 billion.
FOR REUTERS CONTACT:
Ty Trippet
Reuters +1-646-322-4299 Ty.trippet(at)reuters(dot)com About Attributor
Attributor is a privately held technology company that provides transparency and accountability to publishers of all media types across the Internet. Attributor's platform empowers publishers to track their content, understand how it is used and profit from its distribution through Web-wide content monitoring and analysis. Attributor is headquartered in Redwood City, Calif. and can be found online at http://www.attributor.com.
FOR ATTRIBUTOR CONTACT:
Jesse Odell
LaunchSquad +1-415-625-8555 attributor(at)launchsquad(dot)com If you would like more information about Attributor, please send an email to info@attributor.com
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